‘View-Master’ Movie Back In Development, Will Probably Win Best Picture Someday
By Chris Evangelista/Feb. 27, 2019 5:30 pm EST
I blame The LEGO Movie for this. When that project was first announced, everyone scoffed. “A movie about LEGOs? Laughable!” we all said, and then sipped champagne in our tuxedoes. But then the movie came out, and it was pretty good! And then Hollywood got the bright idea to make even more movies based on toys. So thanks a lot, Phil Lord and Chris Miller. Thanks to your talent, we’re now getting a View-Master movie. What the hell will a View-Master movie be about? I don’t know. And it doesn’t seem like anyone involved with his project does, either, because the official announcement makes no mention of plot or characters.
“Since the 1940s, View-Master has inspired wonder and joy in children of all ages, creating huge opportunities for storytelling,” said Robbie Brenner, Mattel’s head of film (via THR). “MGM Pictures has tremendous expertise and a proven track record in capturing audiences’ imagination through film, and we’re proud to be partnering with them to bring another Mattel franchise to theaters. This marks another important milestone as we transform Mattel into an IP-driven, high-performing toy company.”
Jonathan Glickman, MGM’s motion picture group president, added: “View-Master was the first device that allowed families all over the world to escape their reality and take them places they never thought they could go. We couldn’t be more excited to partner with Mattel to create a family adventure integrating the old school turn and click stereotypic device with the modern world of virtual reality.”
Back in 2009, rumors of a potential View-Master movie surfaced, with DreamWorks producing and Alex Kurtzman and Roberto Orci potentially writing. That project never happened, but I guess you just can’t keep a good View-Master movie down. Anyway, I’m sure in a few years, View-Master: The Movie will win Best Picture
