By Ben Pearson/Feb. 19, 2019 12:00 pm EST
Salke elaborated in an interview with The Hollywood Reporter:
“You’ll see less of the three month window, and you’ll see different variations…In some cases, it’ll be important for us to get the movie quickly to the service, while still following through with a theatrical release that feels much shorter, two weeks even, two to eight weeks. And then in other cases, we’ll allow, where it makes sense, a wider release strategy.”
But don’t expect them to abandon theaters altogether. “We still want to be able to really support a theatrical release,” Salke told THR. “I mean, look at Cold War. We are fully behind that. We would do that again tomorrow.” Variety says Late Night will follow the strategy of The Big Sick and hit theaters in June or July, while Honey Boy and The Report will arrive during this year’s award’s season in the fall.
“I’m working with Nicole Kidman on this slate of sexy, date night movies that no one’s making any more, like No Way Out or Cruel Intentions. Those kind of, ‘I need to stay home and just drink wine with my girlfriend, or my boyfriend, husband, and watch this.’ This is really Nicole’s thing. When I met with her my second week in the job, we made the first-look deal out of this lunch. She was like, ‘Where are the hot, sexy movies?’ We had a meeting of the minds on it, and I’m like, ‘Let’s just get those movies directly, where we could release over the summer.’ Every Saturday night, one of those comes out, and then you create some binge-ability and a marketing story behind it.”
And Salke, who previously served as the president of NBC Entertainment and oversaw shows like Glee, won’t forget about the young adult market. She’s already putting that into practice in television, but that will extend to movies as well. All in all, she explained, “there could be 20 direct to service movies managed within a given year also at least.”
