By Chris Evangelista/Jan. 3, 2019 7:30 am EST
There’s a slight hitch, though: when this all launches later this month, “consumers who sign up for a paid subscription service via the Roku Channel won’t be able to log into the standalone app of the service. Instead, they will have to watch every video directly through the Roku Channel, even on mobile devices.” Not to worry, though: Roku is also launching the Roku Channel as part of its mobile app, which should take care of the issue.
Thanks a new Roku Pay payment service, Roku Channel users will be given the chance to add new subscription services to their line-up with one click, which will then consulate everything under one bill. No fuss, no muss.
I use Roku to stream, but I already have subscriptions to the various channels I use, primarily through my cable provider. This step is yet another way around traditional cable companies, which is no doubt a huge bonus to some people. The money Roku earns from this move will only increase their standing, and grow their business. There was a time, not very long ago, when all of this seemed unthinkable. TV was the domain of cable companies, and you had to play by their rules (unless you wanted to slip the cable guy a $50 bill to bypass all of that, just like the Jim Carrey movie The Cable Guy). Now, streaming reigns supreme
