Samsung Announces An Itunes App As Apple Tries To Be More Accessible Before Streaming Service Launch

Samsung Announces An iTunes App As Apple Tries To Be More Accessible Before Streaming Service Launch

By Ethan Anderton/Jan. 8, 2019 8:00 am EST

As for their 2018 Smart TVs, a firmware update will give them the same ability. This new update includes QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models.

That means Samsung televisions will now give users the ability to access the iTunes library, buy or rent movies and TV shows from the store, and watch all the movies and TV shows they’ve already bought from Apple in the past. And this is likely just the beginning of a major shift for Apple, especially since they aren’t making their own televisions (though there have been rumors in the past of that happening). So we’ll likely hear of Apple striking deals with other television manufacturers in the near future.

Either way, this is a promising step in the right direction for Apple as they start to veer away from exclusivity, at least when it comes to accessing entertainment. Stay tuned for more soon.